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Staying in contact with customers and prospects helps generate new business and new customers. Many organizations, from office supply companies to book stores to banks use newsletters as a reason and a means to communicate with these groups. If you watch your mailbox, you will probably find several newsletters from your vendors and those that want to be your vendors. Here are some ideas to help you evaluate whether a newsletter should be part of your marketing strategy. (more…)

Allocating your marketing efforts between acquiring new customers and getting additional business from existing customers can be a challenging decision. Businesses that can sell additional products or services to existing customers can have a built in advantage. Here are some ideas to help strengthen your existing customer relationships and perhaps get some new customers along the way.

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The Associated Press is reporting on a startup business, YuMe Networks Inc., in Redwood City California. They are releasing an ad campaign that allows the customization of video ads for some television shows that are downloaded from a Web site.

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