Virtual Worlds Returning Real Gold?
Businesses are flocking to market themselves in virtual worlds. I think it’s too soon to tell what to expect from these game-like and usually three-dimensional online universes, but one can feel the trend.
According to the article: “We’re pretty much where the Internet was in the mid-90s,” said Steve Prentice, a vice president at technology research group Gartner Inc. That sentiment is echoed by others as well. Joe Laszlo, analyst at JupiterKagan Inc., said the virtual worlds are “like the early days of the Victoria’s Secret Webcast, where it was crappy, but hot, so everybody went.”
There are definitely many opportunities for companies to get their branding seen. In one of MTV’s virtual worlds they’ve sold 11,402 virtual cans of Pepsi. You can’t drink it - but it’s certainly brand awareness.
Read more about this budding phenomenon…
